Russell Kelly
does it but what is 'it'?
What is Ethnomethodology?
Ethnomethodology is an exciting
approach to problem solving based on describing the routine, everyday activities of ordinary folk. Rather than treating
folk as dopes or dummies and telling them what to do, what to know and how to do what they do as most social scientists
and organization researchers do, ethnomethodology's programme is to reveal the methods ordinary folk use to approach, to understand
and to be in their world.
Most people-problems resolve
themselves when they are described in that most "problems" arise because one person or group fails to understand the what,
how and why of someone else's reasoning. Exploring and describing exposes the problem for what it is, for who it is a problem
and, often, why it remains a problem. Seen like this, the problem ceases to be.
Do you have a problem that an Ethnomethodologist might shed
some light on? Contact us.
